Alcohol industry is reaching for new markets

As the European market is decreasing big alcohol companies have already for some time looking for new markets from Asia. And what a big opportunities they find there. Unregulated markets, big populations.
Last week Bloomberg Businessweek wrote how Carlsberg, "the world’s fourth- biggest brewer, is seeking acquisition opportunities in Asia, including China, amid slowing growth in Europe."
First read the Bloomberg story and then look at that: